An audit of the website is always the very first thing that we carry out as part of the managed SEO service that we provide.
We consider a variety of factors, including current traffic, backlinks, anchor text, and more.
Because they had an in-house content staff and maintained a high level of consistency, we could not find any penalties on the website, and it got off to a fantastic start overall.
They were already undertaking link building a-la-carte with 5-15 of ACG’s DA30+ Guest Post links every month before they joined ACG’s Managed SEO.
Having said that, we saw that they were concentrating on exact match anchors; hence, to safeguard this website, we wanted to ensure that the campaign we were constructing had a diverse set of elements. Because this is potentially problematic if you over-optimize your anchor text, we made sure to keep that in mind.
Conducting Keyword Research to identify “Easy Wins” Keywords That Ranked Among the Top 30
We make it a habit to hunt for keywords that will bring us “fast wins” whenever we can. During the preliminary investigation, we discovered 926 easy wins keyword rankings that were between positions 4 and 30.
This was fantastic news, as it meant that many of their pages had significant potential for higher rankings. We collaborated with the customer to choose high-volume targets, and we also used this information to determine the primary keywords that we might employ as anchor text while we were constructing links.