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Home/Case Studies/Multi-Location Dental Group
  Local SEO · Healthcare / Dental

+92% New-Patient Form Fills Across 14 Locations

A multi-location dental group had strong clinical reputations but location pages with no provider credentials, no review schema, and identical copy across all 14 offices. A credentialed-content rebuild changed how patients found and chose a location.

+92%new-patient form fills
14locations rebuilt
5 mofull rollout timeline
  The challenge

No credentials, no schema, no differentiation

None of the 14 location pages named the treating dentist, listed credentials, or used review or LocalBusiness schema: a direct E-E-A-T gap in a YMYL-adjacent healthcare niche where Google and AI engines weigh expertise and trust signals heavily.

Zero named-provider pages across 14 locations
No review or LocalBusiness schema anywhere
  The strategy

Lead with credentials, back it with schema

1

Named-provider bios on every location page

Each office page now names its treating dentists with credentials, education, and a headshot, a direct E-E-A-T signal for a healthcare niche.

2

Review and LocalBusiness schema rollout

Structured data added across all 14 locations, surfacing star ratings directly in search results and feeding AI-engine extraction.

3

Procedure-specific landing pages

High-intent procedures (implants, Invisalign, emergency care) got their own pages per location instead of one shared "Services" page.

  The results

Patients could finally tell offices apart and chose faster

+92%

new-patient form fills

14/14

locations with schema live

+61%

Map Pack impressions

5 mo

full 14-location rollout

“Patients now see exactly who they’ll be treated by before they even call. That alone changed our conversion rate.”

Operations Director, Multi-Location Dental Group

Running a multi-location healthcare practice?

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