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SEO Audit Services

A Full Diagnostic: Not Just a List of Things That Are Wrong

Our paid audit goes deeper than the Free SEO & AI Audit. It's a 13-area technical review that includes AI-bot accessibility and competitor benchmarking, a findings report your team can actually read, a prioritized fix list ranked by business impact and effort, and up to 90 days of implementation support, so the findings don't just sit in a PDF.

Order My Audit See the 13 Areas
13audit areas, from crawler accessibility to AI-bot accessibility and competitor benchmarking
10–14days from kickoff to delivery call for most sites
30–90days of implementation support after delivery, so findings become fixes
0%organic traffic loss on our enterprise migration case study, audit rigor, proven
Trusted by growing brands PIURIFY TOVAA CAPTIVATING WORLDS CORE PEPTIDES ULTRA PATCHES
When an audit is the right move

Six situations where a diagnostic beats jumping straight to tactics

An audit is not a subscription and not a sales funnel. It's a one-time engagement with a defined output. These are the moments it earns its cost fastest.

Unexplained Traffic Decline

Rankings slid and nobody can say why. The audit reconstructs the timeline from Search Console history, crawl data, and logs, then separates algorithm impact from technical regressions and content decay.

Before a Migration or Redesign

The cheapest time to catch a redirect gap is before launch. A pre-migration audit inventories URLs, rankings, and template dependencies so nothing valuable gets left behind on the old site.

Before Committing to a Retainer

Signing a 12-month SEO contract without a diagnostic is buying a treatment before the examination. The audit defines the roadmap first, whether you work with us or with whoever you hire.

Vendor or Agency Due Diligence

When you suspect the monthly report is describing activity rather than progress, an independent audit gives you a neutral, evidence-based read on what's actually been done and what it changed.

AI Visibility Concerns

If ChatGPT, Gemini, and Perplexity never cite you, the audit's AI-bot accessibility layer determines whether the cause is mechanical (blocked crawlers, JS-only content) or an authority and content problem.

Growth Has Plateaued

Content keeps shipping but organic sits flat. The audit finds the ceiling: crawl waste, cannibalization, template-level CWV failures, or a competitor gap. Then it ranks what to fix to break through it.

Sound familiar?

The situations that send people looking for a real audit

Every one of these is a diagnosis problem before it's a fix problem. The audit exists to replace guessing, whether it's yours, your developer's, or your last vendor's, with evidence. Each situation below maps to a specific step in the process further down this page.

"Our last audit was a 60-page PDF nobody opened."

Length isn't rigor. A useful audit is 10–30 prioritized findings with a fix, an effort estimate, an owner, and someone who stays around while they get implemented.

"The tool says 900 errors and we don't know which ones matter."

Automated crawlers weight a missing alt tag and a sitewide canonical error the same. Manual review exists to separate the three findings that move revenue from the 897 that don't.

"Traffic dropped and three vendors gave three different explanations."

Opinions multiply when nobody pulls the actual data. Crawl records, Search Console history, and server logs usually converge on one explanation, and it's checkable.

"We need ammunition to get dev time approved."

That's what effort and impact scoring is for: each finding ships with estimated dev hours and expected SEO impact, so the business case for the sprint writes itself.

"We're about to migrate and we're terrified of losing rankings."

A pre-migration audit inventories every URL, ranking, and redirect dependency before anything moves. Our enterprise migration case study shipped with zero organic traffic loss.

"Google indexes some of our pages and silently ignores the rest."

"Crawled – currently not indexed" has causes: thin near-duplicates, wasted crawl budget, rendering failures. Indexation analysis identifies which one is yours, template by template.

"Our agency says everything is fine but leads keep sliding."

An independent audit is a second opinion with receipts. You keep the findings and the fix list regardless of who implements them, including your current agency.

"ChatGPT and Perplexity never mention us."

Sometimes that's authority; often it's mechanical: AI crawlers blocked in robots.txt, or content that only exists after JavaScript runs. The AI-bot accessibility layer checks exactly this.

"We don't know if the problem is technical, content, or competitors."

The audit covers all three surfaces, and the competitor benchmarking layer shows what the sites outranking you do differently, so priorities come from the SERP, not a hunch.

Scope

13 areas, including the new AI-bot accessibility layer

Every audit covers the same 13 areas. The depth of each scales with your site. Nothing is skipped and nothing is padded to look thorough. The table below spells out what each area actually examines, so you can compare this scope line by line against any other proposal on your desk.

Crawler Accessibility
Indexation
Core Web Vitals
Mobile-First Index
JavaScript Rendering
Structured Data
Information Architecture
Redirects & Status Codes
HTTPS & Security
Hreflang
Server Log Analysis
AI-Bot Accessibility (AISO)
Competitor & SERP Benchmarking
AreaWhat we actually check
Crawler AccessibilityRobots.txt rules, meta robots directives, XML sitemap accuracy, and whether internal linking exposes every page you want found: the first place traffic quietly leaks.
IndexationWhich URLs Google indexes versus ignores, with every exclusion pattern in Search Console traced to a root cause instead of reported as a raw count.
Core Web VitalsLCP, INP, and CLS from CrUX field data and Lighthouse lab runs, measured per template so a fast homepage can't hide a slow money page.
Mobile-First IndexContent, link, and structured-data parity between mobile and desktop renders, since Google indexes the mobile version. Whatever it's missing, your rankings are missing.
JavaScript RenderingRaw HTML response compared against the rendered DOM per template, flagging content and links that only exist after JS executes and are invisible to most AI crawlers.
Structured DataSchema validated for errors, missing required fields, and drift from on-page content. Broken markup silently forfeits rich results.
Information ArchitectureClick depth to priority pages, internal-link distribution, orphaned pages, and whether site structure concentrates authority where revenue lives.
Redirects & Status CodesRedirect chains and loops, soft 404s, misused 302s, and legacy redirect debt that wastes crawl budget and dilutes link equity.
HTTPS & SecurityCertificate health, mixed-content warnings, protocol-level duplicates, and security headers that affect trust and crawlability.
HreflangLocale annotations, return-tag reciprocity, and market targeting for multi-region sites, the most error-prone configuration in technical SEO.
Server Log AnalysisWhat Googlebot and AI crawlers actually request, how often, and where crawl budget is burned: the ground truth no simulated crawl can provide.
AI-Bot Accessibility (AISO)Whether GPTBot, ClaudeBot, and PerplexityBot can reach and parse your content: robots rules, CDN and firewall blocks, and rendered-content availability.
Competitor & SERP BenchmarkingYour top 3–5 organic competitors' keyword coverage, content depth, and technical posture on the queries you care about, so priorities come from the SERP.
How we run it

Run with real tools, on a set timeline, not a black box

We run the audit with Screaming Frog or Sitebulb for crawling, Google Search Console and GA4 for real traffic and indexation data, CrUX/Lighthouse for Core Web Vitals, and a rank tracker for competitor benchmarking: the same tools your team can access afterward, not a proprietary platform you lose access to when the engagement ends.

No auto-generated tool export dressed up as an audit
No proprietary "score" you can't reproduce or verify
No findings without an owner, an effort estimate, and an expected impact

Typical timeline

  • Days 1–3: Crawl, log pull, and data collection
  • Days 4–7: Analysis and competitor benchmarking
  • Days 8–10: Report drafting and prioritization
  • Day 10–14: Delivery and knowledge-transfer call
Automated Tool ReportFree SEO & AI AuditThis Paid Audit
DepthEvery detectable issue, unweightedSnapshot of the highest-impact issuesFull 13-area diagnostic, manually reviewed
PrioritizationNone: 900 "errors" ranked by countTop-level onlyEvery finding scored by business impact and effort
Data sourcesSimulated crawl onlyCrawl + visibility checksCrawl, Search Console, GA4, server logs, CrUX, rank tracker
AccountabilityNobody to questionSummary callDelivery call plus 30–90 days of implementation support
Best forRoutine monitoringDeciding whether a deep dive is worth itGetting fixes scoped, approved, and shipped
What you actually receive

Deliverables built to be used, not filed away

A findings report explaining each issue in plain language, a prioritized fix list of 10–30 items ranked by impact and effort (each with a fix description, acceptance criteria, estimated dev hours, and expected SEO impact), plus an executive summary for stakeholders who won't read the full report. Not a 60-page PDF that sits in a shared drive: every finding is written to be actioned, and the 30–90 day implementation window exists because audits age fast once nobody owns the follow-through.

Two sample findings, as they appear in the report (illustrative)

Finding 1 (Issue): 1,240 category URLs return 200 but are excluded from Google's index ("Crawled – currently not indexed"). Cause: thin, near-duplicate content across filtered variants. Fix: consolidate via canonical tags on 4 low-value filter combinations. Effort: ~3 dev hours. Impact: High. It recovers indexation on your highest-traffic category template.

Finding 2 (Issue): Blog subdomain returns a 200 status but the raw HTML response is missing all article body content (JS-rendered only). Cause: client-side rendering with no server-side fallback for crawlers. Fix: enable dynamic rendering for known crawler user-agents. Effort: ~6–10 dev hours. Impact: High. It affects both Google and AI-crawler visibility for the entire blog.

Every audit includes

  • Executive summary
  • Full findings report (issue-by-issue)
  • Prioritized fix list with effort & impact scoring
  • Live knowledge-transfer session
  • 30–90 days of implementation support
The PDF graveyard problem

Most audits are delivered. Very few are implemented.

The industry's dirty secret is that the average SEO audit dies in a shared drive: a long document lands, a meeting gets scheduled, two easy items get fixed, and six months later the same problems resurface in the next vendor's audit. The document was never the problem. The handoff was.

This audit is structured against that failure mode. Findings are capped and ranked rather than exhaustive, every item is written as a work order rather than an observation, and the engagement doesn't end at delivery: it ends when the implementation window closes and the priority fixes have been verified live.

1

Ranked, not exhaustive

10–30 findings ordered by impact and effort. A list your team can finish beats a list that documents everything and changes nothing.

2

Written as work orders

Each finding carries a fix description, acceptance criteria, and estimated dev hours, ready to paste into your ticketing system, not translate from consultant-speak.

3

An owner on both sides

The delivery call assigns each priority item to a named person on your team, and we stay reachable while it ships.

4

Verified, not assumed

During the 30–90 day window we re-test shipped fixes against Search Console and re-crawl the affected templates: done means measured, not merged.

Our process, end to end

The 10 steps between your kickoff call and a fix list your team can ship

Every audit runs the same sequence. The depth of each step scales with your site's size and complexity, but nothing gets skipped.

01

Discovery Call & Access

A short call to establish what prompted the audit (a traffic drop, a planned migration, a stalled program) plus your priority pages, markets, and constraints. We collect read-only access to Search Console, GA4, and where possible your server logs, so analysis runs on your real data, not simulations.

02

Full Crawl + Log Pull

A complete Screaming Frog or Sitebulb crawl of every reachable URL, run alongside a server log extraction covering recent Googlebot and AI-crawler activity. The crawl shows what your site exposes; the logs show what crawlers actually do with it: the gap between the two is where most findings live.

03

Indexation & Coverage Analysis

Crawl data cross-referenced with Search Console's coverage reports to classify every URL: indexed and earning, indexed and wasted, excluded, or invisible. Patterns like "Crawled – currently not indexed" get traced to a root cause (thin duplicates, canonical conflicts, or crawl-budget exhaustion) rather than reported as raw counts.

04

JS Rendering Check

We compare the raw HTML response against the rendered DOM for each major template, because content that only exists after JavaScript executes is invisible to most AI crawlers and unreliable for Google. Any template where the two diverge on body content, links, or metadata becomes a finding with a rendering fix attached.

05

CWV by Template

Core Web Vitals measured with CrUX field data and Lighthouse lab runs, broken out by template rather than sitewide averages: a fast homepage hiding a slow product template is the most common false pass. Each failing template gets a named bottleneck: render-blocking scripts, image payloads, or layout instability.

06

Schema & AI-Bot Accessibility

Structured data validated template by template for errors, missing required fields, and drift from what's on the page. In parallel, the AI-bot layer verifies that GPTBot, ClaudeBot, and PerplexityBot can reach and parse your content: robots directives, CDN and firewall rules, and rendered-content availability all checked.

07

Competitor & SERP Benchmarking

Your top 3–5 organic competitors analyzed for keyword coverage, content depth, and technical posture on the terms you care about. This is what turns a checklist into a strategy: the fix list gets prioritized against what's actually outranking you, not against an abstract notion of best practice.

08

Impact/Effort Scoring

Every finding is scored on expected SEO impact and estimated implementation effort, then ranked. The output is a fix list of 10–30 items where the top of the list is defensible: each entry carries a fix description, acceptance criteria, and estimated dev hours your engineering team can plan a sprint around.

09

Report Drafting & Exec Summary

Findings written in plain language a non-SEO stakeholder can follow, with screenshots and data references for the ones who want proof. The executive summary condenses the whole audit to one page: what's wrong, what it costs you, what to fix first, and what it should take to fix it.

10

Delivery Call + Implementation Window

A live knowledge-transfer session walks your team through every priority finding and answers the "why" behind each fix. Then the 30–90 day implementation window opens: we review fixes as they ship, verify results in Search Console, and re-test, because an audit only counts once the fixes are live.

Proof, not promises

What audit-grade rigor looks like in the wild

An audit's value shows up in what gets built on top of it. These engagements all started the way yours would (with a full crawl, real data, and a prioritized fix list), and the outcomes below are documented in our case studies, not marketing copy.

Featured case study

Enterprise site migration: 0% organic traffic loss

A full replatform across thousands of URLs is where sloppy auditing gets exposed: every missed redirect and unmapped template shows up as lost traffic. The same discipline behind this audit (full URL inventory, log analysis, template-level verification) is what shipped this migration with zero organic traffic loss.

Read the full case study →
0% organic traffic loss across a full replatform
3x

Furniture Retailer Turnaround

The engagement started with a diagnostic: crawl waste from faceted navigation and bare category templates. Fixing what the audit found tripled organic revenue in 9 months.

Read case study →
0→3

SaaS Brand AI Citation Gap

Went from being cited by zero AI engines to appearing in ChatGPT, Gemini, and Perplexity answers for core category queries, the kind of gap the AI-bot accessibility layer is built to catch.

Read case study →
Audit packages

Scoped by site size, quoted for your site

A 400-page services site and a 60,000-URL multi-market ecommerce platform are not the same audit, so each package below leads to a conversation and a custom quote, not a checkout button. Price scales with page count, ecommerce complexity, and the number of hreflang locales in scope, and all 13 areas are covered at every tier: what changes is data depth, finding count, and how long we stay for implementation. Audits typically start around $1,500 one-time; exact quote follows a short discovery call.

Essential
For lead-gen and content sites that want a complete diagnostic
Site sizeUp to 1,000 URLs
Audit areasAll 13
Prioritized findings10–20
Implementation support30 days
  • Full crawl + Search Console analysis
  • CWV by template (CrUX + Lighthouse)
  • AI-bot accessibility check
  • Executive summary + delivery call
Get an Audit Quote
Most Popular
Professional
Our most common audit: ecommerce and larger content sites
Site sizeUp to 25,000 URLs
Audit areasAll 13
Prioritized findings20–30
Implementation support60 days
  • Everything in Essential
  • Server log-file analysis
  • Competitor & SERP benchmarking (top 3–5)
  • Faceted navigation & parameter review
  • Developer-ready ticket export
Get an Audit Quote
Enterprise
Large, multi-market, or migration-critical sites
Site size25,000+ URLs / multi-market
Audit areasAll 13
Prioritized findings30+, per market
Implementation support90 days
  • Everything in Professional
  • Hreflang & multi-locale audit
  • Migration / replatform risk assessment
  • Stakeholder presentation session
  • Dedicated technical lead
Get an Audit Quote

Need something these packages don't cover?

Pre-migration audits on a deadline, single-area deep dives, recurring quarterly audits, or agency white-label work, and we scope custom engagements too.

Talk to Us
What's actually included

Deliverables, package by package

No vague "comprehensive analysis" language: this is the work, listed. Anything marked for your package gets done, documented, and walked through on the delivery call.

DeliverableEssentialProfessionalEnterprise
Data Collection
Full technical crawlScreaming Frog or Sitebulb, every reachable URL
Search Console & GA4 data analysisReal indexation and traffic data, not simulations
Server log-file pull & analysisWhat Googlebot and AI crawlers actually request—
Rank tracker baseline setup
Analysis Areas
Indexation & coverage analysisEvery URL classified; exclusion patterns traced to root cause
JavaScript rendering checkRaw HTML vs. rendered DOM, per template
Core Web Vitals by templateCrUX field data + Lighthouse lab runs
Structured data validation
AI-bot accessibility (AISO) layerGPTBot, ClaudeBot, PerplexityBot access and parseability
Competitor & SERP benchmarkingTop 3–5 organic competitors' keyword and content gaps—
Hreflang & multi-locale audit——
Migration / replatform risk assessment——
Deliverables
Executive summaryOne page for stakeholders who won't read the full report
Full findings report, issue by issue
Prioritized fix list with effort & impact scoringFix description, acceptance criteria, estimated dev hours per item
Developer-ready ticket export—
Support
Live knowledge-transfer / delivery call
Implementation support windowFix review, verification, and re-testing30 days60 days90 days
Stakeholder presentation session——

Not sure which package fits? Bring your URL to the discovery call: a quick crawl estimate settles the tier in minutes, and the quote covers everything in the column above with no add-on pricing later.

Get an Audit Quote for My Site
Related services

Where audits usually lead

The audit stands alone. You keep the findings whoever implements them. But when the fix list points to a deeper program, these are the services clients most often pair it with.

Technical SEO

Ongoing crawl, indexation, and rendering work once the audit maps the terrain.

Explore →

Managed SEO

The full retainer many clients roll into after the implementation window closes.

Explore →

Site Speed & CWV

Dedicated remediation when the audit's Core Web Vitals findings run deep.

Explore →

AI Visibility Checker

A quick read on how AI engines see your brand before committing to the full diagnostic.

Explore →
Common questions

SEO audits, answered

The questions buyers actually ask before ordering an audit, answered the same way we'd answer them on a call.

How is this different from the Free SEO & AI Audit?+
The free audit is a quick snapshot covering the highest-impact issues. This paid audit is a full 13-area diagnostic with a detailed fix list, effort/impact scoring per item, and up to 90 days of hands-on implementation support.
Do you implement the fixes, or just report them?+
Both options exist: the audit includes implementation support for a defined window, and many clients roll directly into a Managed SEO retainer afterward.
Does the audit include competitor or SERP benchmarking?+
Yes, we compare your top 3–5 organic competitors' keyword and content gaps against your own site, so the fix list is prioritized against what's actually outranking you.
What tools do you actually use?+
Screaming Frog or Sitebulb for crawling, Search Console and GA4 for real traffic and indexation data, CrUX/Lighthouse for Core Web Vitals, and a rank tracker for competitor benchmarking, all tools your own team can access afterward.
How is pricing determined for larger or multi-market sites?+
Price scales with page count, whether the site is ecommerce, and how many hreflang locales or markets are in scope, confirmed after a quick discovery call rather than a flat one-size-fits-all rate.
Can we see a sample of what the report actually looks like?+
Each finding follows the same format: issue, root cause, specific fix, estimated dev hours, and expected impact. Ask your point of contact for a redacted sample report before you commit.
How long does the audit take, start to finish?+
Typically 10–14 days for most sites: crawl and data collection, analysis and competitor benchmarking, report drafting, then delivery with a knowledge-transfer call. Larger or multi-market sites can take longer.
Do you audit AI/LLM visibility, not just traditional SEO?+
Yes, the AI-bot accessibility layer checks whether GPTBot, ClaudeBot, PerplexityBot and similar crawlers can actually access and parse your content, alongside the traditional technical areas.

Get the full diagnostic, not just a snapshot

A 13-area audit with a fix list your team can act on immediately, and someone who stays around while the fixes ship.

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