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Agency Partner Program

Sell SEO Under Your Brand. We Fulfill It Behind the Scenes.

Two ways to partner: earn recurring commission by referring clients, or resell our SEO, link building, and AI-search fulfillment at wholesale rates, reported under your logo, delivered by our team, backed by a 95% partner retention rate. Either way, your client relationship stays yours. We never contact your clients. Ever.

3.2xservice-line growth for a 12-person agency partner (zero new hires)
95%partner retention, agencies that join tend to stay
2 tracksreferral commission or white-label fulfillment, your choice per client
0client contacts from us, non-solicitation is written into the agreement
Who this is for

Built for the people clients already trust

You have the client relationships. We have the fulfillment bench: technical SEO, content, link building, digital PR, and AI-search optimization across Google, ChatGPT, Gemini, and Perplexity. The program exists to combine the two without you hiring anyone, and every one of these four situations has a track that fits.

Marketing Agencies

Add SEO and AI-search as a full service line without recruiting, training, or managing specialists. You sell and own the client; we deliver under your brand on the white-label track.

Freelancers & Consultants

Clients keep asking you for SEO you don't want to deliver yourself. Refer them, stay their trusted advisor, and earn recurring commission for as long as the terms run, with zero delivery obligations.

Web Design Studios

Every site you launch needs traffic the day it goes live. Bolt SEO onto your build packages through a clean handoff workflow: recurring revenue from clients you were about to wave goodbye to.

PR Firms

Your media relationships and our link building are adjacent trades. Refer or resell digital PR and authority campaigns, with a contractual guarantee we never pitch your clients on anything else.

The core decision

Choose your track: refer, or resell

Every partnership question on this page resolves to one choice: do you want to own delivery, or just make the introduction? Pick per client. Plenty of partners run both tracks at once. Nothing else about the program makes sense until this is clear, so here it is first.

Track 1, lowest effort

Referral Partner

You introduce a client who needs SEO, link building, or AI-search work. We handle the sales conversation, hold the contract, and serve them under the ACG brand. You earn a recurring commission on every month they stay, and remain their trusted advisor without touching delivery.

  • Recurring commission on collected retainer revenue
  • No delivery, reporting, or account-management work
  • ACG-branded relationship; we hold the client contract
  • Approved without a call; no minimums, no fees
  • Commission ledger and referral tracking through your partner manager
Start Referring
Track 2, highest margin

White-Label Partner

You own the client, the contract, and the retail price. We fulfill technical SEO, content, link building, and AI-search campaigns at wholesale rates, reported under your logo. Your clients see your agency as the provider throughout. We stay invisible, by design and by agreement.

  • Wholesale pricing; you set the markup and keep the margin
  • Reports, dashboards, and deliverables carry your branding
  • Your contract, your invoice, your client relationship
  • Dedicated partner manager from day one
  • Full service depth: White Label SEO and White Label Link Building
Apply to Partner
How it worksReferral TrackWhite-Label Track
Who holds the client contractACGYou
Who the client sees as the providerACGYour agency
Your earnings modelRecurring % of retainerMarkup on wholesale rates
Your workload after the introNoneClient-facing only: we fulfill
Reporting brandingACG-brandedYour logo, your domain
Approval processApplication, no call neededApplication + short intro call
Best fit forFreelancers, consultants, PR firmsAgencies & studios that own delivery
Where to read service depthThis pageWhite Label SEO · Link Building
The money, plainly

What you earn on each track

Nobody should have to book a call to find out roughly what a partnership pays. Here are the numbers we work from: every payout is calculated on collected revenue, never on signed-but-unpaid contracts, and everything below is confirmed in writing in your partner agreement before the first client moves.

Referral track

Recurring commission, paid monthly

Referral partners earn 10–15% of the referred client's monthly retainer, recurring for the first 12 months of the engagement. Commission is calculated on revenue we actually collect, paid monthly on net-30 terms after the client's payment clears, with a $100 minimum payout threshold. No caps on how many clients you refer, and no clawback beyond the first 60 days of a client refund or early churn.

Partners with three or more active referrals qualify for the top of the range. One good introduction to a client on a standard retainer earns more over a year than most affiliate programs pay in a lifetime cookie window, because services renew, and software trials don't.

White-label track

Wholesale rates, your markup

White-label partners buy fulfillment at wholesale and set their own retail price. Gross margins typically land between 30% and 60% depending on service mix and volume tier. Retainer campaigns sit at the steadier middle of that range; per-deliverable work is more variable.

Worked example (illustrative): your client pays you $3,000/month for a full SEO campaign. Your wholesale cost is $1,800/month. You keep $1,200/month (a 40% gross margin) while our team does the fulfillment and your logo goes on the report.

Wholesale rate cards are shared after your application is approved, so your clients can never reverse-engineer your margin from our website.

Three ways to structure white-label billing

Monthly retainer

Fixed wholesale cost per client with a defined scope agreed upfront. The easiest structure to quote against, budget around, and mark up predictably. Most partners run their core clients this way.

Volume pricing

Wholesale rates step down as your active campaign count grows through the partner tiers below. The more clients you consolidate with us, the better your unit economics get, automatically and without a renegotiation.

Per-deliverable

Links priced per link, content per article, audits per project. No monthly minimum, so it's the lowest-risk way to test our quality with one client before committing anything.

The guarantee that matters most

Your clients stay yours. We never contact them.

Every agency considering a fulfillment partner has the same unspoken fear: hand over the client list, and the partner quietly becomes a competitor. So we put the answer in the contract instead of in marketing copy. A mutual non-solicitation clause is part of every partner agreement. We never contact, pitch, or market to your clients, during the partnership or after it ends, and it works both ways; you don't recruit our staff, we don't touch your book of business. That discipline is a large part of why 95% of partners stay.

Non-solicitation written into the partner agreement, both directions, survives termination
Mutual NDA signed at onboarding, before any client data changes hands
Our staff never appear in your client communication (no emails, no calls, no bylines)
Contract ownership stated per track, in writing. White-label clients are yours, referral clients are ours, never ambiguous
Sound familiar?

The problems partners bring us

These are the sentences we hear on qualification calls, almost word for word. If one of them is yours, the program was designed around it.

Small agency"Clients keep asking for SEO and we keep saying no. Then they hire someone else for everything."

Every "no" is an invitation for a full-service competitor to walk in. White-label fulfillment turns that "no" into a service line launched in weeks, not a hiring plan for next year.

Small agency"I hired an SEO once. It went badly and I ate the client's refund."

One bad hire shouldn't price you out of a whole service line. With per-deliverable entry, no monthly minimum, and our team carrying delivery, the downside of trying again is a test order, not a salary.

Freelancer"I don't want to run campaigns. I just want my clients looked after, and to get paid for the introduction."

That is the referral track in one sentence: introduce the client, we sell and serve them under our brand, and you collect a recurring commission every month they stay.

Freelancer"Affiliate programs pay once and disappear. My clients stay for years. Why doesn't my commission?"

Because most programs are built for software trials, not service relationships. Ours pays a recurring share of collected retainer revenue for the full commission window, not a one-time bounty.

Web-design shop"We launch beautiful sites that nobody finds, and the client blames the design."

A launch without traffic looks like a design failure even when it isn't. Adding SEO to your build packages through a clean handoff protects the work, and turns a one-time project into monthly revenue.

Web-design shop"The handoff is where outsourcing always falls apart: briefs get lost and the client notices."

Which is why the workflow below is the workflow: a structured brief per client, one named partner manager, and scheduled reporting dates you can commit to your client in advance.

PR firm"We win the coverage. Someone else's SEO agency takes credit for the rankings."

Your media wins already move the metrics an SEO agency reports on. Reselling link building and digital PR under your own brand lets you own the outcome, and the retainer attached to it.

PR firm"The last white-label vendor tried to upsell our client directly. Never again."

The fear is justified, which is why we don't answer it with reassurance: we answer it with a contract. Non-solicitation is in the agreement, both ways, and it survives the partnership ending.

Growing agency"Our SEO team is at capacity and hiring takes six months we don't have."

Overflow is the classic white-label entry point: keep your senior people on strategy and client relationships, and route production (links, content, technical fixes) through our bench at wholesale.

How the partnership actually runs

From application to scale, in nine steps

No mystery between "Apply" and "it's working." This is the whole sequence, for both tracks. The first four steps typically complete within your first two weeks.

01

Apply

A short application: your business name, site, the services you sell, rough client count, and which track interests you. No certification exam, no upfront fee, no lengthy vendor questionnaire. Five minutes, honestly.

02

Qualification Call

Applications are reviewed by a human within 48 hours. Referral partners are usually approved straight from the application; white-label applicants get a short intro call to align on services, capacity, and expectations before anything is signed.

03

Agreement & NDA

The partner agreement covers scope, payment terms, deliverable ownership, and the mutual non-solicitation clause; a mutual NDA is signed alongside it. Nothing about your clients moves anywhere until both are in place.

04

Track Selection

Choose referral, white-label, or both. Each client you bring is assigned to one track at intake, so who holds the contract and who pays whom is unambiguous from day one, and you can run different clients on different tracks.

05

Onboarding & Brand Kit

White-label partners send logo, brand colors, and reporting preferences; we configure report templates and dashboards under your identity. Referral partners get their tracking set up and swipe copy for making warm introductions.

06

First Client or First Referral

White-label: a structured campaign brief per client (goals, history, access, constraints), then our team scopes and starts fulfillment. Referral: you make the introduction, we run the sales conversation, and you see the status of every referral as it moves.

07

Branded Reporting or Commission Tracking

White-label clients receive monthly reports under your logo, tied to rankings, traffic, and AI-search visibility. Referral partners get a monthly commission statement showing each referred client, collected revenue, and the payout on its way.

08

Quarterly Partner Review

Every quarter, you and your partner manager review what's working: campaign performance, margin per client, pipeline, and where you're leaving money on the table. It's the same cadence we run for direct clients, pointed at your book instead.

09

Scale

As active campaigns grow, volume tiers step your wholesale rates down and unlock deeper support. Partners who start with one per-deliverable test order and end the year with a dozen retainer clients are the pattern, not the exception.

Proof, not promises

What partnership actually produced

Featured partner case study

Marketing agency: SEO became their fastest-growing service line

A 12-person agency added SEO to their offer with zero new hires. We fulfilled entirely behind the scenes (technical work, content, links, and reporting under their brand) while they sold, managed the relationships, and kept the margin. The service line grew 3.2x.

Read the full case study →
3.2x service-line growth (12-person agency, zero new hires)
28→54

B2B Fintech Authority Build

The same link building and digital PR engine your clients would get: a guest-posting and digital PR campaign that nearly doubled Domain Rating and turned organic into a real acquisition channel.

Read case study →
3x

Furniture Retailer Turnaround

Fulfillment quality on the SEO side: category architecture, crawl fixes, and a rebuilt content layer tripled organic revenue for an ecommerce furniture retailer in nine months.

Read case study →
Partner enablement

We help you sell it, not just deliver it

The best fulfillment in the world earns nothing if the proposal never closes. Partners get the sales materials, templates, and support to win the client (under their own brand) before we ever start the work.

White-Label Sales Deck

A rebrandable deck explaining the service, process, and outcomes in client language. Drop in your logo and pitch tomorrow instead of building slides for a service you've never delivered.

Proposal & Scope Templates

Proposal and scoping templates matched to our actual deliverables, so what you promise a client is exactly what our team fulfills, with no gap between the pitch and the work.

Sample Branded Report

Show prospects the exact monthly report their campaign would produce, already carrying your logo. Nothing closes a skeptical client like seeing the deliverable before signing.

Co-Branded Audit Tool

Run our SEO & AI visibility audit under your own brand as a lead magnet and door-opener, the same audit engine that fills our pipeline, filling yours.

Referral Swipe Copy

For referral partners: tested introduction emails and talking points that make a warm handoff feel like advice, not a pitch, because it is advice, and it should read that way.

Named Partner Manager

One human who knows your book: campaign status, referral pipeline, commission ledger, and escalations all run through your partner manager, alongside branded monthly reports. As the program grows, dashboard tooling phases in on top, because we'd rather under-promise the portal and over-deliver the person.

Volume tiers (white-label track)

One ladder. Earned, never bought.

White-label wholesale rates step down as your active campaign count grows, on one simple threshold ladder, applied automatically. No tier fees, no annual commitments, no renegotiation meetings. Referral partners don't need tiers at all; the commission range above applies from the first referral.

Partner
Every approved white-label partner starts here
Active campaigns1+
Wholesale ratesBase rate card
Payment termsNet-15 or prepaid
  • Full service catalog at wholesale
  • Branded reporting under your logo
  • Named partner manager
  • Sales deck, templates & sample reports
  • No monthly minimum on per-deliverable work
Apply to Partner
Scale
For partners running SEO as a core service line
Active campaigns15+
Wholesale ratesBest available step
Payment termsNet-30
  • Everything in Growth
  • Best wholesale economics we offer
  • Dedicated senior strategist across your book
  • Capacity planning for predictable fulfillment
  • Early access to new services & AI-search offerings
Apply to Partner
Applying is the easy part

Reviewed by a human within 48 hours

No certification exam. No upfront program fee. No six-week vendor onboarding. The application asks who you are, what you sell, roughly how many clients you serve, and which track interests you. That's enough for us to review it properly and respond within 48 hours.

Referral partners are typically approved straight from the application. White-label applicants get a short intro call first, because we're about to be trusted with your client relationships and we'd like to have met you. Light friction, on purpose: this is a service partnership, not an affiliate link.

No certification exams or paid training before you can start
No upfront fees or monthly program charges
No exclusivity demands, work with whoever else you like
No minimum client commitments to hold your place in the program

1. Apply

Tell us about your business, your clients, and your preferred track. Five minutes, one form.

2. Hear back within 48 hours

A human reviews every application. Referral partners are usually approved directly; white-label applicants book a short intro call.

3. Sign, onboard, start

Agreement and NDA signed, brand kit in, first client briefed or first referral made, typically all inside your first two weeks.

Apply to Partner
Common questions

The partnership, answered honestly

How is this different from White Label SEO and White Label Link Building?+
White Label SEO describes the full-stack service we fulfill, and White Label Link Building is one component of it. This page is the partnership structure itself: the two tracks, the economics, the agreement, and the workflow that governs the whole relationship. If you've already decided to resell and want service depth, go to those pages; if you're deciding how to partner at all, you're in the right place.
Who owns the client relationship?+
Depends on the track, and it's stated in writing either way. On the white-label track, you do: the contract is between you and your client, you invoice them, and we're your subcontractor. On the referral track, we do: the contract is between ACG and the client, we serve them under our brand, and you earn commission on the relationship you introduced. Each client is assigned to one track at intake, so ownership is never ambiguous.
Will ACG ever contact or pitch my clients directly?+
No. It's in the agreement, not just on this page. A mutual non-solicitation clause means we never contact, pitch, or market to your clients, during the partnership or after it ends. It runs both directions; you agree not to recruit our staff. If a client of yours contacts us directly, we redirect them to you.
What happens if my client asks who actually does the work?+
That's your call, and we support whichever answer you give. Everything we produce carries your branding, our staff never appear in your client's inbox, and there's no ACG fingerprint on reports or deliverables. Some partners present the work as in-house; others say they use a specialist delivery team, which is true. Either way, we never break the framing you choose.
How and when do referral commissions get paid?+
Monthly, on net-30 terms, after the referred client's payment clears. Commission is always calculated on collected revenue, never on signed contracts, with a $100 minimum payout threshold. A commission clawback applies only if a referred client refunds or churns inside the first 60 days.
Can I switch tracks later, or run both at once?+
Yes to both. Plenty of partners refer the clients they don't want to manage and white-label the ones they do. Each client sits on exactly one track, chosen at intake, and moving an existing client between tracks is handled case by case with your partner manager so nobody's contract or commission gets tangled.
Is there a minimum commitment?+
No monthly minimum on the referral track, and none on per-deliverable white-label work, so you can test us with a single order. Retainer campaigns carry the same per-campaign minimums published on the white-label service pages. Volume tiers are earned as your campaign count grows; they're never a requirement to stay in the program.
What are the turnaround times on white-label work?+
Partner onboarding typically completes within your first week; the full sequence from application to first campaign brief usually fits inside two. Per-client turnaround (deliverable schedules, reporting dates, campaign milestones) is committed in each campaign brief, so you can give your client dates you'll actually hit.
Do you work with international partners?+
Yes. We serve clients across the United States, United Kingdom, Australia, and Canada, and partners in those markets onboard the same way. Cross-border payment mechanics for referral commissions are confirmed during onboarding rather than assumed.
What happens if something goes wrong on a campaign?+
You escalate to your named partner manager (one person, not a ticket queue) who triages it with the fulfillment team and resolves it with you before anything reaches your client. You always control the client conversation; our job is to make sure you never walk into one unprepared.
Do I control the pricing my clients see?+
On the white-label track, completely. We charge you wholesale; you set retail, invoice your client, and keep the difference. We never publish wholesale rates, so your clients can't reverse-engineer your margin from our site, and we never discuss pricing with your clients because we never speak to them at all.
What do you look for in an application, and how fast is approval?+
A real client-facing business, genuine intent to sell or refer, and fit with the services we fulfill. That's it. No certification exam, no upfront fee. Every application gets a human review within 48 hours; referral partners are usually approved directly from the form, and white-label applicants book a short intro call.

Add a fulfillment partner your clients never see

Refer your first client or brief your first campaign within two weeks. Applications reviewed within 48 hours, no exams, no fees, and a non-solicitation guarantee in writing before anything else happens.

Apply to Partner Book a 15-Minute Partnership Call
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