Now tracking visibility across Google, ChatGPT, Gemini & Perplexity · Free SEO & AI Visibility Audit: see where you rank, and where you're invisible. Get yours free →
Get a Quote
Home/Case Studies/Marketing Agency Partner Results
  For Agencies · White Label

3.2× SEO Revenue for a 12-Person Marketing Agency

A digital marketing agency wanted to offer SEO without hiring a single specialist. Eighteen months into a white-label partnership, SEO became their fastest-growing, highest-margin service line, with zero added headcount.

Become a Partner
3.2×SEO line-item revenue
0SEO specialists hired
98%client retention, 18 months
  The challenge

Clients kept asking for SEO. The agency kept saying no.

The agency specialized in paid media and social, but a growing share of prospects asked specifically about SEO during sales calls. Without an in-house specialist, every one of those conversations either stalled or sent the client to a competitor who offered the full stack.

Lost deals to full-stack competitors
No bandwidth or budget to hire in-house
  The strategy

Fulfillment behind the scenes, brand stays theirs

1

Onboarded on tiered volume pricing

Started with per-deliverable pricing on the first three clients, then moved to tiered volume pricing once past 10 active campaigns.

2

White-label dashboards from day one

Every client saw branded reporting under the agency’s own name. ACG never appeared anywhere in client-facing material.

3

Dedicated partner account manager

One point of contact handled strategy questions and scope changes, letting the agency's own team focus on the client relationship.

  The results

A new top-margin service line, with zero new hires

3.2×

SEO revenue growth

47

client sites under management

98%

client retention, 18 months

~48%

average gross margin

“We sell SEO with total confidence now. Our clients have no idea we don’t have an in-house team, and honestly, that’s the whole point.”

Agency Owner, 12-Person Marketing Agency

Want a service line that doesn’t require new hires?

Apply to discuss margin structure and onboarding for your agency.

Apply to Partner
Get a Free Audit →