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  Press Release Writing & Distribution

Announce Your News Properly: And Know Exactly What You're Buying

A press release is the official, timestamped public record of your news, written to newsroom standard and distributed across real news networks with Google News inclusion. What it isn't is a link-building scheme, and we won't sell it as one. For earned coverage journalists choose to write, see Digital PR.

Distribute My News See What's Included
Newsroom standardheadline, lede, quotes, and boilerplate, written the way editors expect, not marketing copy with a date on it
Google Newsindexed placement on established news networks, reported with live URLs you can verify
Zero hypeno "potential audience of 300 million" numbers, just placements, syndication reach, and referral traffic, reported honestly
Same-daydistribution once approved, or embargoed and scheduled to the minute for a launch
Trusted by ecommerce & DTC brands PIURIFY TOVAA CAPTIVATING WORLDS CORE PEPTIDES ULTRA PATCHES
  What a release actually does

The honest case for press releases in 2026

The SEO industry spent a decade overselling wire links, then a decade dismissing releases entirely. Both were wrong. It's used for what it's actually for (the official record of real news). A properly distributed release earns things no other channel does.

An Official, Citable Record

Funding, launches, hires, partnerships: a distributed release is the timestamped version of events that journalists, partners, and due-diligence teams find first and cite as source.

Facts AI Assistants Learn From

AI engines describing your company draw on the public record, and syndicated news domains are part of it. A release is one of the cheapest ways to put accurate, current facts about your business where LLMs read them.

Google News Presence

Indexed placement in Google News puts your announcement in front of people actively following your industry and dominates the news tab for your brand-name searches when it matters most.

Entity Confirmation at Scale

Dozens of trusted domains repeating the same facts: your name, your leadership, your products, your milestones. That's exactly the kind of corroboration that strengthens your knowledge-graph presence and E-E-A-T signals.

Credibility Where Buyers Check

"As announced on…" carries weight in sales decks, investor updates, and About pages. A thin news footprint reads as a thin company. Releases keep the record current.

A Springboard for Earned Coverage

A well-written release with a real story sometimes earns follow-up coverage on its own, and when the news deserves more than distribution, we'll tell you and scope a Digital PR campaign instead.

  Sound familiar?

Why most press releases go nowhere

Usually it's not the channel. It's a release with no news in it, sent to the wrong network, reported with vanity numbers. Each failure below maps to a step in our process.

"We sent a release and nothing happened."

Distribution guarantees placement, not attention. A release written as marketing copy, with no news hook, no data, no quotable executive, gets published and ignored. The writing is where the outcome is decided.

"The report said we reached 200 million people."

That's the theoretical audience of every site in the network combined. It's a number nobody actually reached. We report live placements, syndication reach, and referral traffic, smaller numbers that are real.

"An agency sold us monthly releases for SEO links."

Syndicated release links are typically nofollow and duplicated across the network. Google discounted them years ago. Monthly releases with no news is spend with no return; we'll say so on the first call.

"Our release reads like an ad and journalists ignored it."

Editors skim the headline and lede in seconds. Newsroom structure, meaning the news first, a real quote, clean boilerplate, is the difference between a release that gets picked up and one that gets scrolled past.

"We announced our funding and AI chatbots still describe us wrong."

One announcement rarely overwrites years of stale data. A release puts correct facts into the record; consistent citations and AI brand visibility work keep them there.

"We never know if placements actually happened."

Every placement in our report is a live URL you can click. If a network placement didn't publish, it doesn't appear in the count. That's the same live-link standard we apply to citations and link building.

  What's included

Written like news, distributed like news, reported like adults

Three pillars: a release an editor would recognize as news, distribution across networks that actually publish, and a report with numbers you can verify.

Newsroom-Standard Writing

A headline that states the news, an AP-style lede, executive quotes worth lifting, supporting facts, and clean boilerplate: all drafted by our writers and approved by you before anything moves. Angle consultation included: we find the news in your news.

Network Distribution

Syndication across established news and media networks with Google News inclusion, targeted by geography and industry category where the network supports it. Embargo and scheduled release handled for launch-day coordination.

Live-Placement Reporting

Every placement reported with its live URL, plus syndication reach and referral traffic. No theoretical-audience inflation, just the same honest-reporting standard as the rest of our link building work.

  Choosing the right motion

Press release, digital PR, or both?

They're different tools that get sold interchangeably. A press release is distribution. Guaranteed placement of your official announcement. Digital PR is earned media, journalists choosing to cover a story because it deserves coverage. Real news often warrants both: the release as the official record, a PR campaign to earn the headlines. What we won't do is dress one up as the other.

No releases sold as a link-building scheme
No monthly release retainers when there's no news to announce
No "potential audience" numbers in reports
No publishing before you've approved every word
Press ReleaseDigital PR
What it isGuaranteed distributionEarned coverage
Who decides to publishThe network, placement assuredThe journalist
Best forOfficial announcementsAuthority & brand coverage
SEO valueEntity & brand signalsEditorial links Google rewards
TimelineDaysWeeks to months
Cost shapePer releasePer campaign
  When a release is the right tool

News that needs an official record

If it changes what's true about your company, it belongs in the record. If it's a story that deserves headlines, pair the record with a campaign to earn them.

Launches & Milestones

Product launches, market expansions, major feature releases, and company anniversaries are announcements buyers and partners expect to find when they search your name.

Funding, M&A & Leadership

Funding rounds, acquisitions, executive hires and board appointments are announcements investors, journalists, and due-diligence teams treat as source-of-truth.

Partnerships, Awards & Compliance

Strategic partnerships, certifications, industry awards, and regulatory or compliance announcements where a timestamped public statement is the requirement itself.

  Our process, end to end

The 6 steps from news to live placements

Fast by design, since a release is time-sensitive, but never at the cost of your approval or the facts.

Angle & Fit Consultation

What's the actual news, who cares, and is a release the right tool? If the story warrants earned coverage, we say so here and scope Digital PR instead, before you've spent anything on distribution.

Drafting to Newsroom Standard

Headline that states the news, AP-style lede, executive quotes worth lifting, supporting data, boilerplate, and media contact block. Written in 2–3 business days including your revision round.

Your Approval, Word for Word

Nothing distributes until you've signed off the final text. Quotes are attributed exactly as approved; facts are checked against your source material, not assumed.

Targeted Distribution

Release goes out across the network matched to your goals: geographic and industry targeting where supported, Google News inclusion, embargoed or scheduled to the minute for launch-day coordination.

Placement Verification

As syndication propagates, placements are logged and verified live, each one a clickable URL displaying your release. Anything that didn't publish doesn't make the report.

Reporting & Next Steps

Live placements, syndication reach, referral traffic, and brand-search movement around the announcement window, plus an honest read on whether this news has earned-coverage legs worth pursuing.

  Proof, not promises

Announcements working inside a bigger authority build

Releases do their best work as one layer of an off-page program (the official record underneath earned coverage and link acquisition).

  Featured case study

B2B Fintech Authority Build: DR 28→54

Guest posting, digital PR, and announcement distribution working as one program, each channel doing the job it's actually good at. The releases kept the public record current while earned coverage built the authority.

Read the full case study →
28→54 Domain Rating, nearly doubled
6→1

SaaS Brand AI Citation Gap

Accurate facts on trusted news domains are part of what AI engines read. This brand went from uncited to appearing across ChatGPT, Gemini, and Perplexity.

Read case study →
3x

Ecommerce SEO Turnaround

Organic revenue tripled in 9 months, with brand announcements supporting the trust signals that made the content and links convert.

Read case study →
  Plans

Priced per release, scoped to the announcement

Network tier, targeting, and whether we're writing or just distributing all change the scope. The quote follows a short call about the news itself. No monthly retainers unless you genuinely have monthly news.

Distribute Only
You have an approved release that needs a network and a report
WritingYours, reviewed
DistributionStandard network
Google NewsIncluded
ReportingLive placements
  • Pre-flight editorial review & format check
  • Network distribution with category targeting
  • Placement verification, live URLs
  • Syndication reach & referral reporting
Get a Quote
Write + Distribute
Our most common engagement (the full release, handled end to end)
WritingNewsroom standard
RevisionsIncluded
DistributionStandard or premium network
Embargo / schedulingIncluded
  • Everything in Distribute Only
  • Angle consultation, finding the news in your news
  • Professionally written release, approved by you
  • Executive quote drafting
  • Launch-day timing coordination
Get a Quote
Announcement Program
Funded startups & active brands with a real news calendar
CadenceAs the news warrants
News calendarPlanned quarterly
Premium network accessIncluded
Digital PR handoffWhen a story deserves it
  • Everything in Write + Distribute, per release
  • Quarterly news-calendar planning
  • Consistent boilerplate & entity facts across releases
  • Brand-search & AI-answer monitoring
  • Honest counsel on what's news and what isn't
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Got news worth more than a wire?

Some announcements deserve journalists writing about them, not just networks publishing them. If yours is one, we'll tell you and scope a Digital PR campaign around it instead.

Talk to Us
  What's actually included

Deliverables, plan by plan

The work, listed row by row, so scope is a decision you see before you sign.

DeliverableDistribute OnlyWrite + DistributeProgram
Writing & Editorial
Angle & fit consultationIncluding honest counsel when a release isn't the right tool
Release writing to newsroom standardHeadline, AP-style lede, quotes, boilerplate, media contact—
Editorial review & format check of your draftn/an/a
Word-for-word approval before distribution
Distribution
Network syndication with Google News inclusion
Geographic & industry category targeting
Embargo & launch-day scheduling—
Premium network placement—Optional
Reporting & Program
Live placement reportEvery placement a clickable URL. Unpublished entries don't count
Syndication reach & referral traffic reporting
Quarterly news-calendar planning——
Brand-search & AI-answer monitoringHow assistants describe you, tracked across announcement windows——
Distribute My News
  Related services

Often paired with announcements

The release is the record. These services turn the record into rankings, coverage, and AI visibility.

Digital PR

When the story deserves journalists, not just distribution.

Explore →

Link Building

The editorial links a wire release was never going to earn.

Explore →

Reputation Management

Keep the record accurate between announcements.

Explore →

GEO / AI Search

Make sure AI assistants tell your story the way you announced it.

Explore →
  Common questions

Press releases, answered

Including the one every SEO agency hopes you won't ask.

Will a press release improve my rankings?+
Not directly, and anyone who promises otherwise is selling you 2012. Syndicated links are typically nofollow and duplicated. What a release does earn: brand visibility, Google News presence, entity confirmation across trusted domains, and a citable public record that supports E-E-A-T and AI-assistant answers.
How is this different from your Digital PR service?+
Digital PR creates a newsworthy data asset and earns coverage journalists choose to write. Press release distribution announces your news across a syndication network for guaranteed placement. One is earned media, the other is distribution, and we're clear about which you're buying.
What results should I actually expect?+
Placement across the distribution network with live links you can verify, Google News inclusion, brand-name search visibility for the announcement, and a permanent, citable record of the news. We report placements, syndication reach, and referral traffic, not inflated "potential audience" numbers.
Do you write the release or just distribute it?+
Both, or either. Our writers produce releases to newsroom standard, including headline, lede, quotes, boilerplate, or we distribute a release your team has already approved after a format check.
When is a press release the right tool?+
Launches, funding, acquisitions, executive hires, partnerships, awards, and compliance announcements: news that needs an official, timestamped public record. For coverage-driven authority building, Digital PR is the better motion, and we'll route you there when it fits.
Where does the release get published?+
Across established distribution networks reaching hundreds of news and media sites, including Google News indexing. The exact network depends on the package; every live placement is reported with its URL.
Can AI assistants pick up my press release?+
Yes. Releases syndicated across trusted news domains become part of the public record AI engines draw on when describing your company. It's one of the cheapest ways to put accurate, current facts about your business into that record.
How fast can a release go out?+
Writing takes 2–3 business days including your review round. Distribution can be same-day once approved, or scheduled and embargoed to the minute for a launch date.

Put your news on the record, properly

A short call about the announcement, an honest read on the right motion, and a quote that matches the scope: writing, distribution, or the full program.

Distribute My News Or Explore Digital PR
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