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White Label SEO for Agencies

The SEO Team Behind Your Agency That Your Clients Never See

You sell it, you own the relationship, you set the price. We fulfill it invisibly: technical SEO, content, link building, and AI-search visibility, all under your brand, with your logo on every report and a contractual promise never to contact your clients. Your agency gets a full SEO department without hiring one.

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3.2xgrowth of a 12-person agency's SEO service line, from a partner case study
Your brandon every deliverable: reports, dashboards, audits, and documents
Zerodirect contact with your clients, a contractual policy rather than a courtesy
95%partner retention across our agency partner program
The partner behind agency-sold SEO GOOGLE PARTNER MICROSOFT ADVERTISING CLUTCH REVIEWED 95% PARTNER RETENTION
Sound familiar?

The problems agency owners bring us

Every one of these came from a real conversation with an agency owner. If any of them sound like yours, they're structural, and every one of them maps to a specific part of how this partnership works.

"Clients ask for SEO and we keep referring it away."

Every referral sends revenue out the door and puts another agency inside your client relationship. White label fulfillment lets you say yes, keep the retainer, and keep the client, without building the capability first.

"Our last white label vendor emailed our client directly."

That's not a mistake, it's a breach of the entire model. Our no-client-contact policy is written into the partner agreement: no outreach, no replies, no "just following up." Every client-side touch goes through you.

"We can't hire an SEO team profitably at our size."

A credible in-house SEO function means a strategist, a technical specialist, a writer, a link builder, and the tool stack: a six-figure fixed cost before the first client signs. Wholesale fulfillment converts that into a variable cost that only exists when a client does.

"The reports scream someone else's brand."

Half-rebranded templates, a vendor's URL in the PDF footer, a dashboard login on somebody else's domain. Clients notice. Our reporting is built from your brand kit during onboarding: your logo, your colors, your domain, your contact details, nothing of ours.

"We resold SEO once and the quality embarrassed us."

When fulfillment fails, the client blames the name on the invoice. Yours. That's why most partnerships here start with a white-labeled audit on a single account; judge the work before your reputation rides on it.

"Every new SEO client means a scramble for freelancers."

Patchwork fulfillment means inconsistent quality, no documentation, and a delivery process that resets with every hire. A standing fulfillment team runs every client through the same audited process, whether you hand off one site or twenty.

"We can sell SEO, but we just can't defend it on a technical call."

You shouldn't have to fake expertise. Partners get plain-English briefings before client meetings, a same-day escalation channel for hard questions, and the option of having our strategist join the call as part of your team.

"Referral fees are nice, but the margin is a rounding error."

A referral pays once; a reseller margin pays every month the client stays. Because you set your own retail price on top of wholesale fulfillment, the spread is yours, and it compounds with every account you add.

"We're nervous about depending on a vendor we can't see into."

Fair. That's what the partner dashboard is for: live status on every client account, itemized work logs, and deliverables you can inspect. Visible to you, invisible to your clients. You're never reduced to forwarding a PDF you can't verify.

What's included

We handle fulfillment, you handle the relationship

Everything an SEO retainer requires, executed end-to-end under your agency's name, so the service line your clients buy from you is complete on day one, not a work in progress.

Full SEO Delivery

Technical SEO, on-page, content, and link building executed end-to-end under your agency's name (the same fulfillment process we run for direct clients, minus our branding).

AI Search Add-On

GEO and AEO fulfillment available as a white-label add-on, so your agency can sell AI visibility (ChatGPT, Gemini, AI Overviews) without building the capability internally.

Branded Reporting

Client dashboards and monthly reports carry your logo and contact details: ACG never appears client-side, in the document, the metadata, or the sending domain.

Client Communication Support

We can join calls as your team (under an agreed name) or stay entirely behind the scenes and brief you beforehand instead. It's your call, account by account.

Sub-Account Audits

White-labeled free audits you can offer your own prospects: a ready-made sales asset that closes SEO retainers under your brand before we've billed you a dollar.

Fast Onboarding

New client accounts onboarded and producing within 1–2 weeks of handoff, assuming CMS and analytics access arrive promptly, with no quarter-long ramp before your client sees work.

The division of labor

You sell and own the relationship. We execute invisibly.

The model only works if the line between us is absolute. You prospect, pitch, price, and contract with your client. They are yours, on your paper, at your rate. We take the fulfillment handoff behind that line: audits, strategy, technical work, content, links, and reporting, all produced under your brand and delivered to you, never past you.

Your client experiences one company, and it's yours. They see your proposals, your roadmap, your reports, your dashboard. What they never see is the fulfillment team behind them, because every artifact we produce is built to be presented by you, not forwarded from us. When they praise the results, the credit lands where the relationship lives: with your agency.

And the boundary is enforced in writing, not implied. The partner agreement bars us from contacting, soliciting, or responding to your clients, both during the partnership and after it.

No contacting your clients: not to "clarify a ticket," not to follow up, not ever without your invitation
No ACG branding anywhere a client can see: documents, dashboards, metadata, or sending domains
No pitching your clients on additional services; upsells are yours to make, at your price
No visibility into your retail pricing required. What you charge your client is your business
No holding your accounts hostage. If the partnership ends, the work, files, and documentation go with you
Reporting your clients see, visibility only you get

Your-brand reporting, plus a partner view your clients never see

Two layers, deliberately separated: a client-facing layer that carries only your brand, and a partner-facing layer that shows you everything happening underneath it.

Client-facing monthly reports

Built from your brand kit at onboarding: logo, colors, typography, contact block. Rankings, traffic, work completed, and next month's plan, written in client-readable language you can present without translation. Delivered to you for review before anything reaches your client.

Client dashboard on your brand

A live dashboard your clients can log into that reads as yours: your logo and your domain, with keyword positions, organic traffic, and completed-work summaries. Nothing in the interface, the URL, or the email notifications points anywhere but your agency.

Partner-only work logs

Your private view: itemized task logs per account, deliverable status, link placements as they land, and content in draft, so you always know what you're paying for and what your client will ask about next. Visible only to you, never client-side.

Review-before-send, as standard

Every client-facing artifact (report, audit, roadmap deck) routes through you before your client sees it. Most partners skim and forward; some annotate and re-present. Either way, nothing carries your name until you've approved it, because the deliverable is only white label if you control the last mile.

Confidentiality, in writing

The NDA and the no-client-contact policy

Anonymity promises are cheap; the vendors who break them rarely put them in a contract. We do: these four commitments are clauses in the standard partner agreement, signed during onboarding before any client work begins.

1

Mutual NDA, signed as standard

Covers your client list, your pricing, your sales pipeline, and everything we learn about your business through the partnership. It isn't an add-on you have to request; it's step two of onboarding, before the first brand kit is exchanged.

2

Non-solicitation of your clients

We are contractually barred from soliciting, pitching, or accepting direct engagement from any client you bring, both during the partnership and after it ends. Your book of business stays your book of business.

3

No contact without invitation

If your client somehow reaches us directly (a reply-all, a found email, a LinkedIn message), we don't engage. The inquiry is redirected to you, and you're notified the same day. The only exception is contact you explicitly arrange, such as joining a call as part of your team.

4

Anonymity in every artifact

No ACG name in documents, file metadata, dashboard URLs, email headers, or invoice line items your client could encounter. White label isn't a logo swap on the cover page. It's the discipline of never leaving a fingerprint anywhere client-side.

The economics

You set the price. The spread is yours.

White label pricing is wholesale: we quote you a fulfillment rate per client site, tiered by volume and scope, and you charge your client whatever your market and positioning support. We never see your retail number, and we never need to. Typical reseller margins run 40–60% depending on package and volume, based on wholesale pricing tiers.

The structural difference from hiring is that fulfillment becomes a variable cost. No salaries, no tool-stack subscriptions, no bench time between clients, so the cost exists only when a paying client does, which means the margin exists from client number one and grows as your wholesale tier improves with volume.

Partner fulfillment typically starts around $1,000/month per client site; your exact wholesale rates come from a partner pricing conversation, scoped to the services your clients buy and the volume you expect to hand off.

How the math works (illustrative)

Suppose your agency signs a client at $2,400/month for SEO, a retail price you chose for your market. Wholesale fulfillment for that scope is quoted at, say, $1,100/month.

Your gross margin is $1,300/month (about 54%) on an account where your ongoing cost is relationship management: a monthly call, a forwarded report, an occasional escalation.

Multiply across eight such accounts and the service line contributes over $10,000/month in margin with zero fulfillment hires, and volume moves you into better wholesale tiers as it grows.

All figures above are illustrative, not quotes. Your wholesale rates are set in the partner pricing conversation; your retail price is entirely yours.

How fulfillment works

The 10 steps from first call to a full white-label roster

This is the whole partnership lifecycle, not a sales diagram: from the paperwork that protects you to the quarterly rhythm that keeps a growing roster consistent.

01

Partner Onboarding

We learn your service tiers, your reporting preferences, your client segments, and how involved you want us to be client-side: fully invisible, or joining calls as your team. This shapes how every account that follows is run, so it happens once, properly, up front.

02

NDA & Brand Kit Intake

The mutual NDA and non-solicitation clauses are signed, then your brand kit comes in: logo files, color palette, typography, report footer details, and dashboard domain preferences. Everything client-facing is templated from this kit before the first account starts.

03

Client Audit (Under Your Brand)

Each new account begins with a full technical, content, and authority audit delivered as your document, also available as a white-labeled free audit for prospects you're still pitching, so the sales asset exists before the retainer does.

04

Roadmap You Present

The audit becomes a prioritized strategy roadmap written to be presented, not decoded: plain-English rationale for every workstream, expected sequencing, and the talking points you need for the client meeting. You walk in as the strategist; we brief you beforehand if you want it.

05

Fulfillment Sprints

Monthly execution across technical fixes, on-page work, content production, link building, and the AI search (GEO/AEO) add-on where sold runs in planned sprints per account, so delivery is predictable, documented, and consistent whether you have one client with us or twenty.

06

Branded Monthly Reports

Every month, each account gets a your-brand report: movement, work completed, and next month's plan, in language your client can read without a glossary. It routes through you for review before anything is sent, on a schedule aligned to your billing cycle.

07

Your-Brand Dashboard

Clients who want live numbers get a dashboard that carries your identity end to end: login page, interface, and notification emails. You get the deeper partner view behind it: task logs, deliverable status, and link placements per account.

08

Escalation & Support Channel

A dedicated channel to your partner manager for the moments that can't wait: a client threatening to churn, a ranking wobble, a technical question you need answered before a 2 p.m. call. Pre-meeting briefings and on-call strategist support are part of the service, not a favor.

09

Quarterly Partner Review

Every quarter we review the whole roster with you: account performance, margin health, upsell openings your clients' data suggests, and anything in the delivery process worth tuning. The agenda is your business growth, not our renewal.

10

Scale Across Your Client Roster

With templates, process, and trust established, adding the next client is a handoff, not a project, and volume moves you into better wholesale tiers. This is the point where SEO stops being a service you resell and becomes a service line you own.

Proof, not promises

What white label fulfillment has actually delivered

Featured partner case study

Marketing agency: SEO became the fastest-growing service line, with zero new hires

A 12-person marketing agency added SEO to its offer through white label fulfillment: sold under their brand, delivered entirely behind the scenes. SEO grew into the agency's fastest-growing service line at 3.2x, without a single fulfillment hire on their payroll.

Read the full case study →
3.2x growth of the agency's SEO service line, fulfilled invisibly, with zero new hires
28→54

B2B Fintech Authority Build

Guest-posting and digital PR nearly doubled Domain Rating and turned organic into a real acquisition channel. That's the same link building fulfillment your clients get under your brand.

Read case study →
3x

Furniture Retailer Turnaround

Organic revenue tripled in 9 months through category architecture and crawl-waste fixes, proof of the fulfillment quality that sits behind every partner account.

Read case study →
Partner tiers

Scoped to your roster, quoted for your agency

Wholesale rates depend on how many client sites you hand off and what services they buy, so every tier below leads to a partner pricing conversation, not a checkout page. Partner fulfillment typically starts around $1,000/month per client site; your exact wholesale schedule comes out of that first call.

Starter Partner
For agencies testing white label with their first accounts
Client sites1–3
Partner contactNamed partner manager
ReportingYour-brand monthly
Onboarding per account1–2 weeks
  • NDA & brand kit onboarding
  • White-labeled audit per account
  • Full fulfillment: technical, on-page, content, links
  • Escalation & support channel
Get Partner Pricing
Most Popular
Growth Partner
Our most common partnership: SEO as an established service line
Client sites4–10
Partner contactPartner manager + strategist
ReportingYour-brand reports + dashboard
Wholesale ratesVolume-tiered
  • Everything in Starter Partner
  • Your-brand client dashboard
  • White-labeled prospect audits for your sales pipeline
  • Sales-call support as your team
  • AI search (GEO/AEO) add-on available
  • Quarterly partner review
Get Partner Pricing
Scale Partner
For 10+ client sites, or agencies wanting a dedicated fulfillment pod
Client sites10+ / dedicated pod
Partner contactDedicated fulfillment pod
ReportingCustom cadence & templates
Delivery termsCustom SLAs
  • Everything in Growth Partner
  • Dedicated strategist, technical lead & content team
  • Custom SLAs and delivery calendars
  • Best wholesale tier by volume
  • Co-planned quarterly roadmaps across the roster
Get Partner Pricing

Want to see the quality before committing a roster?

Start with a white-labeled audit on one client account: judge the work first, then decide how many accounts follow it.

Start With One Account
What's actually included

Partner deliverables, tier by tier

No vague "full-service fulfillment" language. This is the work, listed. Anything marked for your tier gets done, logged in your partner view, and reported under your brand.

DeliverableStarterGrowthScale
Onboarding & Brand
Mutual NDA & non-solicitation agreementSigned at onboarding, before any client work begins
Brand kit intake & report templatingYour logo, colors, typography, and contact block on every artifact
White-labeled audit per new client account
White-labeled prospect audits for your sales pipelineSales assets under your brand, before the retainer exists—
Fulfillment
Technical SEO fixes & monitoring
On-page optimization & content production
Link building & digital PRSame placement standards as our direct engagements
AI search (GEO/AEO) fulfillment add-on—
Local SEO & GBP fulfillment where sold
Reporting & Communication
Your-brand monthly client reportsRouted through you for review before your client sees them
Your-brand client dashboard—
Partner-only work logs & deliverable status
Sales & client-call support as your teamUnder an agreed name, at your invitation only—
Partner Support
Named partner manager
Escalation & support channelPre-meeting briefings and urgent-question turnaround
Quarterly partner review across your roster—
Dedicated fulfillment pod & custom SLAs——
Get Partner Pricing for My Agency
Related for agencies

Other ways agencies work with us

Agency Partner Program

Referral and co-branded arrangements where we can be visible to your client: the alternative to fully invisible white label.

Explore →

White Label Link Building

Just the link building layer, fulfilled under your brand, for agencies that keep strategy and content in-house.

Explore →

Guest Posting

Editorial placements on real sites, available a la carte to supplement your own campaigns.

Explore →

Managed SEO

The direct-client version of the same fulfillment engine, useful for understanding exactly what your clients receive.

Explore →
Common questions

White label SEO, answered

Will our clients know ACG is involved?+
No. All client-facing reporting, dashboards, and (if needed) call participation happen under your brand. ACG operates entirely behind the scenes unless you choose otherwise.
What margin can we expect as a reseller?+
Typical reseller margins run 40–60% depending on package and volume, based on wholesale pricing tiers.
Can we white-label the AI search (GEO/AEO) services too?+
Yes. AI search fulfillment is available as an add-on alongside core SEO, so you can offer it without building that capability in-house.
How fast can a new client account go live?+
Typically 1–2 weeks from handoff to active delivery, assuming CMS and analytics access are provided promptly.
Do you sign an NDA?+
Yes. A mutual NDA plus a non-solicitation clause covering your clients are part of the standard partner agreement, signed during onboarding before any client work begins. Confidentiality here is contractual, not a verbal assurance.
What happens if one of our clients contacts you directly?+
We don't engage. The inquiry is redirected to you and you're notified the same day, whether it's a reply-all, a found email address, or a LinkedIn message. The no-client-contact policy applies in both directions: no outreach from us, and no responses that bypass you.
Who owns the client relationship and the contract?+
You do, entirely. Your client signs with your agency, on your paper, at your price. Our agreement is with you alone, at wholesale rates: we never need to see what you charge, and your clients never appear on our books.
How does white label pricing work, and why isn't there a rate card on this page?+
Because wholesale rates are tiered by client volume and the service mix your clients buy: three local SEO retainers and ten national ecommerce accounts are different partnerships. Partner fulfillment typically starts around $1,000/month per client site; the partner pricing conversation turns that into a firm wholesale schedule for your roster, and your retail price on top of it is entirely yours.
What if a client asks a technical question we can't answer on a call?+
You have three options, and they all keep you looking sharp: a pre-meeting briefing that anticipates the likely questions, a same-day answer through the escalation channel, or our strategist joining the call as part of your team under an agreed name. You're never left improvising an answer your reputation depends on.
How is white label SEO different from the Agency Partner Program?+
White label is fully invisible: your brand on everything, our name nowhere. The Agency Partner Program covers referral and co-branded arrangements where ACG can be visible to your client. Many agencies use both: white label for the clients they want to own end-to-end, referral for the ones outside their focus.
What happens to our clients' campaigns if we end the partnership?+
Everything delivered belongs to you and your clients: content, links, reports, audit documents, and the work history. We hand over a structured transition file covering in-flight work and open recommendations, and the non-solicitation clause survives the partnership, so your clients remain yours after we part ways.
Can we start small and test the quality before committing a roster?+
That's the normal path, not the exception. Most partnerships start at the 1–3 client tier, often with a white-labeled audit on a single account, where you judge the deliverable quality with your own eyes before your brand rides on it at scale.
We already have one SEO person in-house. Does white label still make sense?+
Often, yes, as capacity rather than replacement. Your in-house lead keeps strategy and the client relationship while fulfillment scales behind them, or you route overflow accounts to us during busy quarters. Some partners also use only a slice of the stack, like white label link building, and keep the rest internal.

Ready to add a fulfillment team your clients never see?

Start with a white-labeled audit on one client account: see the quality before you commit a roster, and get your wholesale pricing in the same conversation.

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