01Discovery & Free Audit
A full crawl of your site cross-referenced with Search Console and analytics: indexation health, ranking footprint, content gaps, backlink profile, and current AI-search visibility. The audit is free, the findings are yours regardless, and it becomes the evidence base for everything that follows.
02A Roadmap You Approve
Audit findings are converted into a prioritized roadmap: what gets fixed, written, and built in which order, with the expected mechanism behind each item. Nothing ships until you've reviewed and approved it, so the retainer is spent on agreed priorities, not on whatever fills a task list.
03Technical Foundation Sprint
The first working weeks concentrate on crawlability and indexation: canonical errors, redirect chains, robots directives, sitemap hygiene, and Core Web Vitals by template. Technical debt suppresses everything downstream, so clearing it first means the content and link work that follows lands on a site Google can actually process.
04Keyword & Intent Mapping
Every target keyword is assigned to a page type before a word of content is written: commercial terms to service or category pages, comparison and question queries to guides. Mapping intent first prevents cannibalization and tells us which pages need creating versus improving, including the conversational phrasings AI assistants answer.
05Content Production
Writers brief from the keyword map, not from thin air: search intent, competing pages, internal-link targets, and the questions buyers actually ask. Each piece ships with on-page optimization done (titles, headings, schema, internal links) and is structured so both Google and answer engines can extract it cleanly.
06On-Page & Refresh Cycles
Existing pages are as much of the opportunity as new ones. We run scheduled refresh passes on pages that rank on page two, pages losing traffic, and pages whose intent has drifted, updating content, consolidating overlapping URLs, and tightening internal links, because a refresh often outperforms a new post for the same hours.
07Link Building & Digital PR
Earned links from real editorial sites in your category (guest contributions, digital PR campaigns, and data-led outreach), paced to your site's existing authority so growth looks natural. Every placement is reported with the URL and its metrics, and links point at the pages the roadmap says need authority most.
08AI Search Layer (GEO/AEO)
The same program is made citable by AI assistants: entity-clean schema, question-and-answer structure, comparison content, and third-party presence on the sources ChatGPT, Gemini, and Perplexity draw from. It's a layer over the SEO work, not a second bill. We track where you're cited and where competitors are cited instead.
09Live Dashboard Setup
Before the first month closes, you get a live dashboard (rankings, organic traffic, conversions, backlinks acquired, content shipped, and AI citations) connected to your own Search Console and analytics accounts. Because it's live, you're never waiting for a month-end PDF to know whether things moved.
10Monthly Strategy Call
Your named strategist walks through the month: what shipped, what moved, what didn't, and why, in plain language against the roadmap you approved. Next month's priorities are agreed on the call, so the program adjusts monthly rather than drifting until an annual review.
11Quarterly Reallocation
Every quarter we measure movement per hour spent across technical, content, links, and AI search, then rebalance the next quarter's budget toward the discipline that's earning it. It's the mechanism that keeps a long-running retainer from calcifying into the same invoice for the same tasks forever.
12Scale or Exit Freely
When results compound, most clients scale the retainer into the disciplines that are winning. If you'd rather stop, it's 30 days' notice, no exit fee, and you keep the content, the backlinks, the dashboards, and every account we set up. The work outlives the engagement by design.