982% Increase in Organic Traffic: A Case Study on Law Firm SEO Success

Case Overview

Advocate Suresh Gupta approached us with the goal of improving the search engine visibility of his legal firm named Divorce Lawyer Delhi website, www.divorcelawyernewdelhi.com. As a newly launched website, it lacked any previous structured SEO efforts, making it difficult to rank for competitive legal keywords.

Client Divorce Lawyer Delhi
Industry Legal Services (Divorce Law)
Website www.divorcelawyernewdelhi.com
SEO Budget $500 per month (Continues)
Campaign Duration 6 months (Still Continue)
Services Provided Managed SEO (Basic Plan), Local SEO, Guest Posting, Link Building

Initial Challenges

Before we started working on the website, we conducted a detailed analysis to identify the major challenges. Here’s what we found:

Key Issues:

  • Brand-New Website: With no prior SEO, the site lacked domain authority and organic visibility.
  • Previous SEO Efforts Didn’t Work: A freelancer had attempted on-page SEO and backlinking, but it didn’t yield significant results.
  • Technical Errors: Several technical issues, including improper meta tags, missing schema markup, and sitemap errors, affected search engine indexing.
  • Low-Quality Backlinks: The site had many spammy, non-relevant backlinks, harming its credibility.
  • Poor Content Structure: The existing content was not optimized for SEO and lacked engagement, making it hard to rank.
  • Slow Website Speed: The site had performance issues, leading to a poor user experience and low rankings.
  • Low Domain Authority: Compared to competitors, the website had a weak domain authority, making ranking for competitive keywords difficult.

982%

Organic Traffic Increased

300+

Top 10 Ranking Keywords

500+

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SEO Strategy & Implementation

To address these issues, we proposed a Managed SEO strategy that covered all essential elements of SEO. Our approach was divided into three main phases:

Phase 1: SEO Audit & Strategic Planning

  • Conducted a full SEO audit to identify on-page, technical, and backlink-related issues.
  • Created a custom SEO strategy, including:
    • Complete on-page and technical SEO optimization.
    • Guest posting on high-authority, niche-relevant sites.
    • Google My Business (GMB) setup and local SEO improvements.
    • Ongoing content marketing through blogs and articles.

Phase 2: On-Page & Technical SEO Fixes

  • Content Optimization:
    • Rewrote website content to make it keyword-focused, informative, and engaging.
    • Optimized headings, paragraphs, and internal linking for better readability and SEO value.
  • Technical Fixes:
    • Improved site structure by fixing broken links and errors.
    • Optimized meta titles, descriptions, alt tags, header tags, and schema markup.
    • Fixed sitemap and robots.txt to improve search engine crawling.
    • Enhanced page speed by removing unnecessary scripts, optimizing images, and improving UI/UX.
  • Backlink Cleanup:
    • Identified and removed spammy, low-quality backlinks.
    • Used Google’s Disavow Tool for links that couldn’t be manually removed.

Phase 3: Local SEO & Link Building

  • Google My Business Optimization:
    • Created and optimized the client’s GMB profile.
    • Ensured correct NAP (Name, Address, Phone Number) consistency across directories.
  • Local Business Listings:
    • Submitted business details to trusted regional directories.
    • Ensured listings followed best local SEO practices.
  • Guest Posting & Link Building:
    • Published articles on reputable legal and business blogs to build high-quality backlinks.
    • Focused on authority-building links to improve rankings.
  • Anchor Text Optimization:
    • Used keyword-rich anchor texts for strategic internal and external linking.
  • Blog Content Strategy:
    • Published high-quality, niche-relevant blog posts to attract additional traffic.
    • Used internal linking to distribute SEO value across key pages.
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Results & Impact

SEO results take time, but our structured approach led to significant improvements in rankings and traffic. Here’s how things progressed over six months:

Performance Breakdown:

  • First 60 Days:
    • Minimal visible improvement, leading to initial client concerns.
    • Our SEO consultant explained the long-term SEO strategy, and the client remained patient.
  • After 3 Months:
    • The site started ranking higher for key legal terms.
    • Organic traffic increased steadily, leading to more inquiries.
  • After 6 Months:
    • Website ranked in Top 10 for multiple competitive legal keywords.
    • Organic traffic saw a significant boost, leading to increased case leads.

Summary of Key Takeaways

For a quick overview, here’s what we accomplished in six months:

✔️ SEO Audit & Strategy: Conducted a detailed audit to identify website weaknesses and developed a customized SEO plan.

✔️ On-Page & Technical Fixes: Optimized website content, improved site structure, enhanced loading speed, and fixed technical SEO issues.

✔️ Backlink Cleanup: Identified and removed harmful backlinks to improve the website’s domain trust and authority.

✔️ Local SEO Optimization: Strengthened local presence by optimizing the Google My Business (GMB) profile and listing the business in trusted directories.

✔️ Guest Posting & Link Building: Built high-quality backlinks through guest posting on niche-relevant websites to enhance authority and credibility.

✔️ Content Strategy: Developed and published engaging, SEO-friendly blog content to attract organic traffic and boost rankings.

✔️ Ranking Success: Achieved Top 10 rankings for multiple competitive legal keywords, leading to increased visibility and inquiries.