Google AdWords and other pay-per-click advertisements are subject to auction. This refers to an algorithm that search engines employ to assess the relevance and legitimacy of adverts displayed on their SERPs. You must guarantee that your Google pay-per-click advertisements have a high-Quality Score to improve your ad rank and decrease your cost per click (CPC).
To earn a strong Quality Score, pay-per-click advertising must be relevant to your target demographics, contain helpful keywords, have high click-through rates (CTRs) and drive visitors to a search engine-optimized landing page.
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