When we acquire a new client site, the very first thing that we do is audit its SEO history.
Because of the change that Google made to its core algorithm in May, this customer was seeing a big decline in their ranks.
The rankings of this website took a hit as a result of it having pages that were thin and duplicate and included very little to no content, as well as a high bounce rate.
Because the majority of the pages on their websites often merely show inventory pages, auto dealers frequently have issues of this nature. That, in turn, indicates that there is a substantial potential to regain the lost traffic.
They had first begun utilizing our link-building services on an a la carte basis, during which time they had noticed a little increase in traffic; thus, they decided to enroll in our managed SEO program a few months later.
Concentrating on Boosting the Rankings and Traffic of Already Existing Pages with Simple Wins
Improving the traffic that is already going to our pages is one of the first things that we look into.
It is not unusual to discover that a great number of websites are very near to ranking and receiving traffic, but that they just are not in the top rankings yet.
To do this, we execute our easy wins analysis, which involves searching for phrases that the website ranks well for using the following metrics:
- Positions 4-30 with
- KD equal to or less than 30
- Minimum CPC .01
In this manner, we can locate sites and keywords that are close to ranking and have room for easy improvement. These pages and keywords may be targeted.
On this website, we discovered 460 prospective targets, most of which were located at the bottom of pages 1 through 3, and their CPC ranged from $0.30 to $2.50.
These searches and URLs generally led to product pages that detailed the various automobiles that were offered for sale. The competition for the keywords is minimal, and as a result, we should be able to capitalize on them to rapidly grow traffic.
Need some assistance finding the appropriate keywords? A free Google SEO Ranking Checker is available here on our site.